Respect.
That word gets over used and mis-understood a lot in today's society. The dictionary defines it as, "an attitude of consideration or high regard." Another is the "acknowledgment that someone or something has value."
Respect is not absolute, and not a one-way street... not even in the military.
Regardless, I'm sure there are several doctoral dissertations on the subject. There is a great article here.
The Arapaho have a saying, "When we show our respect for other living things, they respond with respect for us."
My view: if you want me to be respectful, then be respectable. And I will do the same.
Reh-spekh!